Bringing people along with you while you test out different things will help you create a real connection to them. Instead of fearing the perception of your failures, own them. If so, ask what was done to make it so popular and engaging. No one likes others to see them fail, and this can often lead to avoiding decisions or not experimenting enough to have real takeaways. Instead, focus on using those platforms to build something you own and control - your blog and email list. All you need to "brand" a hashtag is to put your company's name in the same post with that hashtag. Building ongoing relationships is crucial for every company. My favorite thing is when I prove myself wrong. Social media is tremendously valuable, but be smart:
Sales happen on your home base. You need a website. And when you attract an audience most of them are not relevant to your business. If you gathered enough data you can create super-targeted look-a-like audiences to reach out to new people. You can create specialized audiences, optimize around conversions, and have better ad placements. With Social Media Marketing World coming up, I spoke to some of my fellow speakers to gather their advice on common social media marketing mistakes that entrepreneurs and business owners should avoid. While there is a place for scheduling, you also need to learn to listen and to have conversations on social media. Bringing people along with you while you test out different things will help you create a real connection to them. Instead of getting caught up on the number, concentrate your efforts on targeting followers who care about your marketing messages and sales promos. Social media can help brands that do not have a website, however, social media is not meant to serve as your website. You don't own these social platforms. This phone-it-in tactic seems like it frees up time and bandwidth by batching social media distribution but it actually puts a wall further between the marketer and the potential customers in their audience. Lots of businesses think they need to "brand" a hashtag. Understanding that it is a search and discovery network that people use for inspiration and very early awareness is key - as is knowing that it's a long game. Social media marketers need to know that the more they spend on marketing, the more inquiries their Customer Service team will need to handle. The reality is that to get a high level of reach with social media you need to pay for ads. God gave us two ears and one mouth for a reason! You share content in the hope that people will click on links and visit your website. And trust us, you don't have to spend hundreds of dollars; even a dollar a day can fetch results! Instead, use the terms of your primary customers and use them the way your customers would use them. For example, use LinkedIn to identify potential customers and reach out to them with a 'value first' approach. Building ongoing relationships is crucial for every company. Although we all wish that every comment on our marketing posts would be about our clever marketing, in reality our posts draw many customer service inquiries. Not only will you learn from your journey, but others will, too. Instead, focus on using those platforms to build something you own and control - your blog and email list.
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